Marketing Manager Resume Example

MARKETING MANAGER RESUME TEMPLATE (TEXT FORMAT)

SUMMARY

Successful marketing manager with extensive experience building revenue and profit for an organization. Serve as the first point of contact when establishing positive client-centric business relationships. Exceptional verbal, written and interpersonal business skills. Leads by example; builds collaborative relationships with colleagues and customers. Maintains the highest code of ethics in all business transactions.

EDUCATION

Bachelors of Business Administration in Marketing

Tarleton State University Stephenville, TX

SKILLS

• Strategic Planning in Traditional and Non-Traditional Marketing.
• Proficient Use of Analytical Marketing Tools.
• Create marketing materials to be sent out in notification emails.
• Social Media account maintenance.
• A representative for company at tradeshows.
• Able to work with demanding people.

PROFESSIONAL EXPERIENCE

MARKETING MANAGER 

Stay and Play Marketing, Seattle, WA

July 2012 – July 2018

Coordinated all of the work performed by sub-contractors and ensured the level of service rendered met the quality expected by the client.

Key Contributions and Accomplishments:

• Reduced marketing budget from $800k/yr. to $500k/yr. by replacing outdated marketing strategies with innovative and comprehensive e-marketing campaigns.
• Increased sales by $2M by considerably improving PR efforts and increasing social media followers by over 100%.
• Implemented a variety of media strategies, including press releases, television, radio, and social media that significantly accelerated sales growth and profitability.
• Doubled the social media following and number of leads of a national sports construction company.
• Successfully launched a new construction division in collaboration with an Olympic athlete.
• Created and managed numerous social media campaigns including six daily blogs for a law firm.
• Wrote and distributed press releases and created media awareness for a law firm (including NBC and ABC TV coverage).
• Developed and implemented newsletter email marketing campaigns.
• Managed citation and link building.
• Conducted competitive intelligence through periodicals and online resources.
• Hired, managed, trained, and supervised teams in several client locations.

MARKETING MANAGER 

Cannonball Harley-Davidson, Seattle, WA

Apr. 2007 – May 2012

• Re-branded Bluegrass Harley-Davidson by implementing marketing campaigns that included digital and traditional marketing with an emphasis on social media and dealership events.
• Rebuilt reputation and helped bring Bluegrass HD from the bottom 5% of dealers in the USA to the top 10% in less than two years.
• Implemented a social media strategy from the ground up that included a large focus on organic growth while also running paid advertising campaigns to drive motorcycle sales leads.
• Executed successful marketing campaigns that resulted in a 25% increase in sales from 2014 to 2015 and a 10% increase from 2015 to 2016.
• Handled the buying, scheduling, and copywriting/creating of all traditional and digital advertising while staying within a yearly budget.
• Planned, managed, and promoted sales events, parties, charity events, and off-site co-branded events.

Good Skills to Include on Marketing Manager Resume

1. Wide range of knowledge on behavior and psychosocial problems, diagnosis and treatment.
2. Exceptionally strong and consistent work ethic.
3. A good listener. Able to absorb a large volume of information and translate it into easily understood terms.
4. A strategic thinker having a high degree of initiative. Able to devise and present innovative solutions and practical approaches to most business challenges.
5. Analytical, creative and driven to improve processes to reduce workload and increase efficiency.